Navigating the AI Wave in Marketing: A Cautionary Tale
Sabyasachi urges marketers to experiment with AI without surrendering brand value, ethics or human judgement to novelty and over-personalisation.
The record
DMAasia archive material, preserved as the factual spine of this page.
Sabyasachi urges marketers to experiment with AI without surrendering brand value, ethics or human judgement to novelty and over-personalisation.
Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.
Contribute or apply the proof
Bring a case, question, briefing or operating role connected to this record.
Take the next step