BrandMasters · Season 1 · Episode 10

Srinivas Rao

Sr. Vice President Marketing · Lifestyle Intertnational

  • BrandMasters
  • Lifestyle Intertnational
  • Sr. Vice President Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Retail discovery now crosses stores, marketplaces, social video and AI recommendations. Listening has to alter assortment, service and experience before the next swipe.

What is needed now

Give the customer signal Access to action and prove what changed in the journey.

Next move

Open the BrandMasters record

Give the customer signal Access to action and prove what changed in the journey.

Take the next step