Standard

AdChoices / DAA Asia

An industry-led self-regulatory programme for transparency, consumer control and responsible digital advertising.

  • standard
  • programme
  • DMAasia
The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since the record

An industry-led self-regulatory programme for transparency, consumer control and responsible digital advertising.

What is needed now

Adopt usable standards, make consumer choice operational and place credible industry accountability behind the promise.

Next move

Explore an AdChoices licence

For brands, agencies, publishers, platforms and ad-tech organisations.

Take the next step