BrandMasters · Season 2 · Episode 14

Ashish Tiwari

Sr. Vice President - Marketing and Digital · Future Generali India Life Insurance

  • BrandMasters
  • Future Generali India Life Insurance
  • Sr. Vice President - Marketing and Digital
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Digital comparison and self-service have increased customer participation, while automated underwriting and claims make invisible decisions more consequential.

What is needed now

Give customers visible agency and place the decision trail before Proof.

Next move

Open the BrandMasters record

Give customers visible agency and place the decision trail before Proof.

Take the next step