BrandMasters · Season 1 · Episode 9

Subhrangshu Neogi

Chief Commercial Officer · UPES

  • BrandMasters
  • UPES
  • Chief Commercial Officer
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

AI has made more marketing activity optimisable, while transformation programmes continue to confuse instrumented motion with customer or business change.

What is needed now

Define the outcome first, place it before Proof and let every function inspect the causal chain.

Next move

Open the BrandMasters record

Define the outcome first, place it before Proof and let every function inspect the causal chain.

Take the next step