BrandMasters · Season 2 · Episode 9

Shashank Srivastava

Executive Director · Maruti

  • BrandMasters
  • Maruti
  • Executive Director
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Mobility choices now shift across fuel, software, finance, ownership models and public infrastructure. Communication cannot compensate for a product or route that missed the change.

What is needed now

Put the preference-to-decision chain before Proof and give functions Access to the same customer signal.

Next move

Open the BrandMasters record

Put the preference-to-decision chain before Proof and give functions Access to the same customer signal.

Take the next step