BrandMasters · Season 1 · Episode 5

Tarun Garg

Executive Director, Marketing · Maruti

  • BrandMasters
  • Maruti
  • Executive Director, Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Automotive journeys now span online research, connected vehicles, service apps and ownership communities. Closeness is measured through continuity, not message frequency.

What is needed now

Prove the joined-up experience and give product, dealer and marketing teams one customer view.

Next move

Open the BrandMasters record

Prove the joined-up experience and give product, dealer and marketing teams one customer view.

Take the next step