BrandMasters · Season 1 · Episode 8

Sharad Mathur

Head – Sales & Distribution · SBI General Insurance Company Limited

  • BrandMasters
  • SBI General Insurance Company Limited
  • Head – Sales & Distribution
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Apps and comparison tools have multiplied product detail, while exclusions, claim conditions and suitability remain difficult to translate at decision time.

What is needed now

Prove comprehension, not document delivery, and build Access to a plain-language category standard.

Next move

Open the BrandMasters record

Prove comprehension, not document delivery, and build Access to a plain-language category standard.

Take the next step