BrandMasters · Season 1 · Episode 11

Manav Sethi

Group Chief Marketing Officer · Eros International PLC

  • BrandMasters
  • Eros International PLC
  • Group Chief Marketing Officer
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Streaming libraries and AI dubbing have expanded regional supply dramatically. Audiences still distinguish a story made within their culture from one mechanically adapted towards it.

What is needed now

Fund local authorship, widen Access and build Ascent for creative judgement close to the audience.

Next move

Open the BrandMasters record

Fund local authorship, widen Access and build Ascent for creative judgement close to the audience.

Take the next step