BrandMasters · Season 2 · Episode 9

Mandar Natekar

Chief Business Officer · Kidzania

  • BrandMasters
  • Kidzania
  • Chief Business Officer
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Children now meet brands through games, creators, commerce and personalised feeds. Entertainment can blur advertising before young audiences understand the bargain.

What is needed now

Set a higher Proof standard for child-directed work and elevate responsible category practice.

Next move

Open the BrandMasters record

Set a higher Proof standard for child-directed work and elevate responsible category practice.

Take the next step