BrandMasters · Season 2 · Episode 14

Geetu Bhatnagar

Head of Marketing of Oracle INDIA · Oracle

  • BrandMasters
  • Oracle
  • Head of Marketing of Oracle INDIA
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

AI search, dark social and anonymous research have moved more of the buying journey outside the seller's view. Listening now needs synthesis across people, not more lead scoring.

What is needed now

Open Access to the whole customer voice and prove where it changed a commercial decision.

Next move

Open the BrandMasters record

Open Access to the whole customer voice and prove where it changed a commercial decision.

Take the next step