BrandMasters · Season 1 · Episode 11

Divya Dixit

Sr. Vice President & Head Marketing · Alt Balaji

  • BrandMasters
  • Alt Balaji
  • Sr. Vice President & Head Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Streaming and AI translation have expanded language supply, while audiences can detect generic localisation instantly. The next advantage is authorship from within the culture.

What is needed now

Open Access to local creators and build Ascent for the judgement that cannot be centralised.

Next move

Open the BrandMasters record

Open Access to local creators and build Ascent for the judgement that cannot be centralised.

Take the next step