BrandMasters · Season 2 · Episode 9

Dilen Gandhi

Sr. Director and Category Head – Foods · Pepsico

  • BrandMasters
  • Pepsico
  • Sr. Director and Category Head – Foods
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Behavioural data and AI models can detect patterns at extraordinary scale. They still flatten context when marketers stop meeting the person behind the signal.

What is needed now

Make lived insight visible in the Proof and lift teams that go beyond extraction.

Next move

Open the BrandMasters record

Make lived insight visible in the Proof and lift teams that go beyond extraction.

Take the next step