Dheeraj Sinha
Managing Director India &Chief Strategy Officer · Leo Burnett, South Asia
The record
HT Brand Leadership Series archive material, preserved as the factual spine of this page.
Apps, communities and AI services let brands become part of the customer's task. The trap is building branded novelty that creates neither repeat use nor durable advantage.
Prove the utility in behaviour and give builders Access to what made it last.
Open the BrandMasters record
Prove the utility in behaviour and give builders Access to what made it last.
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