BrandTrail · V10 · Page 9

Understanding Consumer Needs Beyond AI

K Radhakrishnan argues that technology succeeds only when it solves real customer problems, respects context and is supported by genuine human insight.

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The record

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What changed since 2023

K Radhakrishnan argues that technology succeeds only when it solves real customer problems, respects context and is supported by genuine human insight.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

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