Understanding Consumer Needs Beyond AI
K Radhakrishnan argues that technology succeeds only when it solves real customer problems, respects context and is supported by genuine human insight.

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K Radhakrishnan argues that technology succeeds only when it solves real customer problems, respects context and is supported by genuine human insight.
Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.
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