Sumeet Singh
Chief Marketing Officer · Info Edge India Ltd
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HT Brand Leadership Series archive material, preserved as the factual spine of this page.
AI buying can optimise across fragmented platforms, but platform metrics still reward local efficiency rather than total business effect.
Put audience quality and incrementality before Proof; give planners Access to comparable evidence.
Open the BrandMasters record
Put audience quality and incrementality before Proof; give planners Access to comparable evidence.
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