BrandMasters · Season 1 · Episode 10

Smita Murarka

Head -Marketing, · amanté, MAS Brands

  • BrandMasters
  • amanté, MAS Brands
  • Head -Marketing,
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Direct commerce and candid communities have widened choice and language, while representation still fails when fit, service or product design tells the old story.

What is needed now

Lift women-led category judgement and prove the change through the complete experience.

Next move

Open the BrandMasters record

Lift women-led category judgement and prove the change through the complete experience.

Take the next step