BrandMasters · Season 2 · Episode 44176

Shubhodip Pal

Chief Marketing and Business Development Officer · Revolt Intellicorp Pvt. Ltd.

  • BrandMasters
  • Revolt Intellicorp Pvt. Ltd.
  • Chief Marketing and Business Development Officer
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Retail media, creators and ambient digital surfaces let brands enter almost any moment. Surprise becomes intrusion when the context serves the media plan more than the person.

What is needed now

Prove the contextual value and give audiences a clearer route to acceptance or refusal.

Next move

Open the BrandMasters record

Prove the contextual value and give audiences a clearer route to acceptance or refusal.

Take the next step