BrandMasters · Season 1 · Episode 4

Shravani Dang

Group Vice President · Avantha Group

  • BrandMasters
  • Avantha Group
  • Group Vice President
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Synthetic media and coordinated misinformation can now manufacture plausible crises at speed. Credibility depends on provenance, institutional behaviour and prepared response.

What is needed now

Make verification and recovery part of Proof; lift leaders who build trust before the incident.

Next move

Open the BrandMasters record

Make verification and recovery part of Proof; lift leaders who build trust before the incident.

Take the next step