BrandMasters · Season 2 · Episode 10

Saugata Bagchi

Head - Global Content Marketing · Tata Communications Ltd

  • BrandMasters
  • Tata Communications Ltd
  • Head - Global Content Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Enterprise buyers now expect relevant content, self-service and coherent journeys while decisions still involve multiple people, risks and time horizons.

What is needed now

Prove usefulness across the buying group and give customer teams Access to the same experience standard.

Next move

Open the BrandMasters record

Prove usefulness across the buying group and give customer teams Access to the same experience standard.

Take the next step