BrandMasters · Season 2 · Episode 5

Sanjiv Kapoor

Former Chief Strategy and Commercial Officer · Vistara

  • BrandMasters
  • Vistara
  • Former Chief Strategy and Commercial Officer
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Air travel is now searched and priced dynamically while service disruption becomes public in minutes. Customers judge the whole journey, including what happens when the schedule fails.

What is needed now

Prove value across recovery, reliability and experience; let operations share the brand brief.

Next move

Open the BrandMasters record

Prove value across recovery, reliability and experience; let operations share the brand brief.

Take the next step