BrandMasters · Season 2 · Episode 10

Ruchira Jaitly

Chief Marketing Officer (CMO) – India and APAC, · HMD Global

  • BrandMasters
  • HMD Global
  • Chief Marketing Officer (CMO) – India and APAC,
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Affordability, aspiration and digital confidence now recombine across city tiers. Brands that treat emerging consumers as a delayed version of metros miss the culture and the pace.

What is needed now

Open Access to regional leadership and build Ascent for insight created close to the market.

Next move

Open the BrandMasters record

Open Access to regional leadership and build Ascent for insight created close to the market.

Take the next step