BrandMasters · Season 2 · Episode 6

Partha Sinha

Vice Chairman and Managing Director · McCann Worldgroup

  • BrandMasters
  • McCann Worldgroup
  • Vice Chairman and Managing Director
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Production and optimisation are being automated, while clients need help joining brand, product, data and growth decisions. The value shifts from output volume to judgement and consequence.

What is needed now

Build Access across disciplines and reward leaders who make the agency answer for business effect.

Next move

Open the BrandMasters record

Build Access across disciplines and reward leaders who make the agency answer for business effect.

Take the next step