BrandMasters · Season 1 · Episode 3

Nitin Sethi

Vice President Digital · Indigo

  • BrandMasters
  • Indigo
  • Vice President Digital
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Language demand now shapes search, video, service and commerce, while automated localisation tempts brands to scale before they understand.

What is needed now

Put local fluency inside Access and prove where it changed customer value.

Next move

Open the BrandMasters record

Put local fluency inside Access and prove where it changed customer value.

Take the next step