BrandMasters · Season 1 · Episode 14

Bishwajeet Samal

Head of Marketing · Volkswagen Passenger Cars

  • BrandMasters
  • Volkswagen Passenger Cars
  • Head of Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Creators now carry local language, taste and trust at scale, while synthetic endorsements and paid sameness make authenticity harder to read.

What is needed now

Give local judgement Access and prove influence through behaviour beyond exposure.

Next move

Open the BrandMasters record

Give local judgement Access and prove influence through behaviour beyond exposure.

Take the next step