The second change is that pricing used to be the main determinant whenever somebody went for B2B sales to say a developer it is talk to me price give me the lowest price.
Three takeaways worth carrying forward.
- 01
To know more tune into HT Brand Studio Live where I will decode building new India along with other brand masters.
- 02
But competition is increasing and it is coming from over from China in terms of good quality products at phenomenal prices.
- 03
Today because consumers are aware they are willing to acknowledge that service quality is equally important.
Connected to the DMAasia operating frame.
Proof
This episode connects B2B marketing to credible evidence, leadership archives and field-tested marketing practice.
Access
This episode connects B2B marketing to routes into communities, councils, juries and senior conversations.
Ascent
This episode connects B2B marketing to learning, recognition and the next generation of marketing leadership.
AdChoices / DAA
This episode connects B2B marketing to privacy-first marketing, consumer trust and responsible data use.
Unfinished Business
This episode connects B2B marketing to open industry problems that still need senior participation.
Durable lessons from the record.
- Start with the consumer problem, not the channel.
- Treat digital transformation as a behaviour change, not a software purchase.
- Measure effectiveness without losing the brand story.
If B2B marketing is now table stakes, what will make the brand genuinely harder to ignore?
Take it into Unfinished Business →READABLE TRANSCRIPT143 words
The building products industry is changing in multiple ways. It is getting more organized for one from a large disorganized market. Now there are many large small disorganized market to large organized marketplace. But competition is increasing and it is coming from over from China in terms of good quality products at phenomenal prices. So there is that change which you are dealing with. The second change is that pricing used to be the main determinant whenever somebody went for B2B sales to say a developer it is talk to
me price give me the lowest price. Today because consumers are aware they are willing to acknowledge that service quality is equally important. So people are not getting hammered only with prices. To know more tune into HT Brand Studio Live where I will decode building new India along with other brand masters.