So every content that we're making, you know, be it with respect to the brand communication or with respect to the domain information.
Three takeaways worth carrying forward.
- 01
So making that content and of course the product content, all of that making it WhatsApp-able.
- 02
I think what we're trying to do very creatively is really to go beyond that expectation that you have to be where your customer wants you to be or where they are.
- 03
Instagram even better because when it comes to the other markets like Indore, Bhopal, you know, Patna, Ranchi, Facebook's damn good.
Connected to the DMAasia operating frame.
Proof
This episode connects brand purpose to credible evidence, leadership archives and field-tested marketing practice.
Access
This episode connects brand purpose to routes into communities, councils, juries and senior conversations.
Ascent
This episode connects brand purpose to learning, recognition and the next generation of marketing leadership.
AdChoices / DAA
This episode connects brand purpose to privacy-first marketing, consumer trust and responsible data use.
Unfinished Business
This episode connects brand purpose to open industry problems that still need senior participation.
Durable lessons from the record.
- Start with the consumer problem, not the channel.
- Treat digital transformation as a behaviour change, not a software purchase.
- Measure effectiveness without losing the brand story.
If brand purpose is now table stakes, what will make the brand genuinely harder to ignore?
Take it into Unfinished Business →READABLE TRANSCRIPT241 words
WhatsApp is a great medium which is we figured for MSME specifically. So every content that we're making, you know, be it with respect to the brand communication or with respect to the domain information. So making that content and of course the product content, all of that making it WhatsApp-able. I think what we're trying to do very creatively is really to go beyond that expectation that you have to be where your customer wants you to be or where they are. You actually have to be where your customer is not expecting you to be.
Facebook's been a great platform for us. Instagram even better because when it comes to the other markets like Indore, Bhopal, you know, Patna, Ranchi, Facebook's damn good. When it comes to the Delhi, Bangalore, Hyderabad, Chennai, Insta's to another different level. We have realized that, you know, kids are the best way of, you know, reaching the parents. And I think a lot of categories I've done it. I've worked personally in finance and other categories. We've seen insurance companies taking that route.
What we have started doing is having the kids' activity zones around for it. So we have a kids' activity center at the resort called Happy Hub. And kids just love to spend their time, you know, right from morning to evening over there. We'll see you next time. Bye. !