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Episode 14 – Planning media in 2020

An executive examination of episode 14 – planning media in 2020, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

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EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Plan around attention quality, not inventory volume.
  2. Join creative, context and measurement before the buy is made.
  3. Keep an evidence loop that can move spend while the market moves.