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SEASON 1EPISODE 51:24:35 TOTAL

The future of video in the age of the smartphone

An executive examination of the future of video in the age of the smartphone, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

NOW PLAYINGThe future of video in the age of the smartphone · 6:11
EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Design for the screen, context and attention window actually in use.
  2. Make the opening earn the next second before chasing completion.
  3. Judge video by brand and business movement—not view count alone.