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SEASON 1EPISODE 21:10:29 TOTAL

Storytelling on the internet: Tying content to brand goals

An executive examination of storytelling on the internet: tying content to brand goals, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

NOW PLAYINGStorytelling on the internet: Tying content to brand goals · 2:53
EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Start with the audience tension before choosing the format.
  2. Give every story a defined brand and business job.
  3. Build an editorial system that compounds attention into memory.