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SEASON 2EPISODE 1142:05 TOTAL

Episode 11 – Leveraging content to win the market

An executive examination of episode 11 – leveraging content to win the market, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

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EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Start with the audience tension before choosing the format.
  2. Give every story a defined brand and business job.
  3. Build an editorial system that compounds attention into memory.