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SEASON 1EPISODE 61:46:31 TOTAL

Marketing to the millennial woman in the age of the internet

An executive examination of marketing to the millennial woman in the age of the internet, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

NOW PLAYINGMarketing to the millennial woman in the age of the internet · 3:08
EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Start with the customer tension, not the fashionable channel.
  2. Connect every creative choice to a defined business outcome.
  3. Build a repeatable system that preserves relevance as scale increases.