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SEASON 1EPISODE 1535:46 TOTAL

Shopping in the new India

An executive examination of shopping in the new india, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

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EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Start with the customer tension, not the fashionable channel.
  2. Connect every creative choice to a defined business outcome.
  3. Build a repeatable system that preserves relevance as scale increases.