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SEASON 1EPISODE 953:42 TOTAL

Building brand affinity

An executive examination of building brand affinity, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

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EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Start with the customer tension, not the fashionable channel.
  2. Connect every creative choice to a defined business outcome.
  3. Build a repeatable system that preserves relevance as scale increases.