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SEASON 1EPISODE 1128:56 TOTAL

Putting content at the heart of the new-age brand

An executive examination of putting content at the heart of the new-age brand, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

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EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Start with the audience tension before choosing the format.
  2. Give every story a defined brand and business job.
  3. Build an editorial system that compounds attention into memory.