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SEASON 1EPISODE 1357:01 TOTAL

Empowering customers through technology

An executive examination of empowering customers through technology, bringing brand, business and agency leaders together to separate durable practice from fashionable noise. The discussion turns a broad marketing question into decisions leaders can use across strategy, customer experience and growth.

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EXECUTIVE READOUT

Three decisions worth carrying forward.

  1. Use technology to remove friction, not to advertise sophistication.
  2. Protect judgement and accountability as automation expands.
  3. Tie adoption to a customer outcome and an operating metric.