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Brand Studio Live53:4226 Mar 2019

What this BrandMasters episode teaches about customer experience

A BrandMasters authority page on customer experience. It turns the interview into a practical reference for senior marketers, agencies and growth leaders.

BrandMasters panel
customer experience
ORIGINAL RECORDWatch on YouTube ↗
THE BIG IDEA
Music Music Music Music As Marketeers, we are all sort of in it to win it and win it, the it can easily be defined as customer loyalty and that's the holy grail.
FOR MARKETERS

Three takeaways worth carrying forward.

  1. 01

    Music Music Music Music Music Music Music Music Music Music Ladies and gentlemen, good evening and welcome to episode 9 of Brand Studio Live.

  2. 02

    Brand Studio Live brings together the country's top CXOs and we talk about the hottest topics in marketing.

  3. 03

    In the process, we not only end up learning from the best but more often than not being inspired by them.

HOW MARKETING HAS CHANGED

Connected to the DMAasia operating frame.

Proof

This episode connects customer experience to credible evidence, leadership archives and field-tested marketing practice.

Access

This episode connects customer experience to routes into communities, councils, juries and senior conversations.

Ascent

This episode connects customer experience to learning, recognition and the next generation of marketing leadership.

AdChoices / DAA

This episode connects customer experience to privacy-first marketing, consumer trust and responsible data use.

Unfinished Business

This episode connects customer experience to open industry problems that still need senior participation.

TIMELESS RULES

Durable lessons from the record.

  1. Start with the consumer problem, not the channel.
  2. Treat digital transformation as a behaviour change, not a software purchase.
  3. Measure effectiveness without losing the brand story.
THE QUESTION NOW

If customer experience is now table stakes, what will make the brand genuinely harder to ignore?

Take it into Unfinished Business →
READABLE TRANSCRIPT12,562 words

Music Music Music Music Music Music Music Music Music Music Ladies and gentlemen, good evening and welcome to episode 9 of Brand Studio Live. I am Rameet Arora. I have a brand new set of Brand Masters with me today. I am joined by Ht Brand Studio and DMA Asia. Brand Studio Live brings together the country's top CXOs and we talk about the hottest topics in marketing. In the process, we not only end up learning from the best but more often than not being inspired by them.

Episode 9 is our second episode in the Mumbai chapter of Brand Studio Live and we moved out to the Ht Newsroom to the haloed grounds of BSC, erstwhile the Bombay Stock Exchange and this is where God knows how many brands and companies have actually paved their futures and their fortunes. So, a big thank you to BSC for hosting us today. Without further delay, let's get started with today's episode. Music Music Music Music

As Marketeers, we are all sort of in it to win it and win it, the it can easily be defined as customer loyalty and that's the holy grail. Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music Music

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Music Music Music Music Music

So I think let's just step back a little I think you know what we spoke about and as the topic says it's a cluttered place out there I mean increasingly more and more brands are going online it's not just online brands but it's also offline brands going online right and given that you know I think there are too many brands out there and all fighting for the mind space of the consumer all fighting for the mind space of the consumer all fighting for attention and I think fundamentally the other premise that we need to look at is

that online and digital as the online and digital as the online and the heart of it at times people think that it's just performance and people tend to forget that there is something called brand which you need to focus on so the way I see it and the way you know as we spoke about I think you need to really look at the four p's or the four pillars to kind of get this right and it's a synchronization of the brand philosophy, the brand purpose, the people who embody the brand and carry the brand on their shoulders and the

processes so any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand. So any brand.

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