Music Music Music Music Music Music Music Music Music Music Ladies and gentlemen, good evening and welcome to episode 13 of Brand Studio Live I am Ramit Arora and I have a brand new set of brand masters with me in the newsroom today.
Three takeaways worth carrying forward.
- 01
Snehal has many years of experience in marketing, customer growth, analytics.
- 02
Is there something that you think telecom companies could do In order to further women's causes?
- 03
Prior to Housing.com, he's worked with ICICI Bank and other BFSI companies in various roles.
Connected to the DMAasia operating frame.
Proof
This episode connects privacy-first marketing to credible evidence, leadership archives and field-tested marketing practice.
Access
This episode connects privacy-first marketing to routes into communities, councils, juries and senior conversations.
Ascent
This episode connects privacy-first marketing to learning, recognition and the next generation of marketing leadership.
AdChoices / DAA
This episode connects privacy-first marketing to privacy-first marketing, consumer trust and responsible data use.
Unfinished Business
This episode connects privacy-first marketing to open industry problems that still need senior participation.
Durable lessons from the record.
- Start with the consumer problem, not the channel.
- Treat digital transformation as a behaviour change, not a software purchase.
- Measure effectiveness without losing the brand story.
If privacy-first marketing is now table stakes, what will make the brand genuinely harder to ignore?
Take it into Unfinished Business →READABLE TRANSCRIPT4,452 words
Music Music Music Music Music Music Music Music Music Music Ladies and gentlemen, good evening and welcome to episode 13 of Brand Studio Live I am Ramit Arora and I have a brand new set of brand masters with me in the newsroom today. Hosted jointly by HD Brand Studio and the DMA Asia, Brand Studio Live brings together the country's top CXOs to talk about the hottest topics facing brands and in marketing leadership today In the process we not only end up learning from the best but we are also deeply inspired by the people who come on to
this show. Without further delay let's get started with today's episode Music Music Music Music Brands and consumers have never been closer Depending on the day, that's a great thing sometimes not But as consumers their lives have changed quite literally Technology enables convenience, it impowers sections of society that have never had a voice It enables safer, easier lives mostly And now increasingly it impacts culture and our way of life That's the piece we are going to delve into today with our brand masters My first guest is Sayree Chahil
Founder and CEO of Shiroz Sayree is India's foremost evangelist for women at work and the convener of Shiroz Summit India's largest women in business forum Sayree has been bestowed with the Devi award winner apart from the Femina Achievers award and the Femina Women's award Welcome to HT, Sayree Thank you so much Sayree, let's start with a question which I know is very close to your heart Is this the decade of internet for women? Are women going to lead the charge both for the economy and for the internet?
I think, look, internet's the most fascinating technological phenomena of our times and gender gap continues to be one of the largest global challenges facing all of us It's almost inevitable that women's internet will change the game not only about how lives of women change all over the world but also we will discover how internet can be more magical and it can be more creative, it can be more trustworthy and it can be more high empathy and that's something that we are seeing play out thanks to many many factors
given where we are in India, given where internet is where the whole gender story playing out I promise if you walk into a small village today and you ask a woman who is 35 and a girl who is 13 and you ask them what do they want basically, they want a mobile phone with data on it and I think that speaks a lot about aspirations of women The good thing is, women use internet in very, very fascinating ways So, there was a report by Google three days ago that said there are four constructs to women's internet One is safety
They are constantly looking for safety and privacy Second is, they are looking for a community They will always engage in a community Third is, they are looking for content that's differentiated, more knowledgeable, more trustworthy more factual or more kind content if I may say And then they are looking for use cases They are looking for a range of use cases ranging from healthcare to learning, to growing opportunities, to taking their hobby online to making a business of what they do online And I think that's changing how the flavour of internet
in days to come and decades to come will sort of pan out India has always been about communities Yes, and India has had a fascinating history of communities doing well And I think we are one of the few, few countries where women only communities have done exceptionally well We are the only country where microfinance movement was led by women and made successful by women in communities offline We have Seva here, we have Amul here We have the Anganwadi network And we have millions of self-help groups So this behaviour is embedded in India
This is not a new behaviour All some of us are doing is taking this behaviour online And we are saying, hey, you know, you could now do this on a WhatsApp group You could get together on a platform You could interact slightly differently But the behaviour is intrinsically finding work, play and support needs in your go-to community That community could be an Anganwadi network It could be a self-help group It could be a mom group It could be a kitty group It could be And women have always, always engaged in groups Because that's their support structure
That's also a space to take away their loneliness The loneliness of being a woman The me space has always been missing And I think a lot of what we will see is going to play out in this format Wonderful Wonderful Do we have some questions? Is there something that you think telecom companies could do In order to further women's causes? Because I think just placing a phone in a woman's hands In the context of Seva and Amul and the many other examples that you took Could rapidly or radically change lives for women I have always dreamt of
And maybe India should do this at a mass level You know how we have been talking about putting an LPG cylinder in everyone's kitchen I think we should sort of, as a national agenda Talk about putting a mobile phone in everyone's hands And enable it There is a whole ecosystem that exists There is the telco There is the hardware manufacturer There is the data provider There is the finance provider Just microfinance Every phone out there Make sure every woman has a phone with data on it I am telling you the texture of this country will change
And we will hit some GDP numbers we would have never imagined And we have a neighbor, China did this China runs on women And China enabled women two decades ago And we are seeing those results today You know the number of women billionaires in China The number of women in workforce Everything changed because they cranked up this engine So I think we need to look at women as a massive, massive engine of growth And the good thing is India is there You know it's not even like a difficult problem to solve at this point in time
Because we have access to everything we need to make this happen It's like a buffet table We just need to plate this up nicely And I foresee this happening in next two to three years It's inevitable It's going to just grab us by the collar and make it happen It also changes culture in so many ways In urban India with mobile families, nuclear families More women coming into the workforce Absolutely Convenience and safety become more It changes lots of things So it changes things on four or five fronts One is it just changes women and their identity
You know when you get online your identity is your own It's not your husband's It's not your family's It's not your father's Internet gives you identity Second is access to healthcare Healthcare data, healthcare advice, reproductive information It enables that It enables payments and workforce You know we know that as a global economy We are only going to go in direction of gigs That's the only thing that's going to grow Small and medium businesses and gigs And women hold that Everyone makes something Every woman is a small medium business owner
Every woman has a hobby that she can convert into a business And fourth is what it does is It enables families to do better Because women have access to better support structures So it's legal information, parenting information, information around their own interests Whether it's writing or traveling or cooking or blogging or just sort of you know writing poetry It creates a lot of support system around that And I guess that's powerful Especially if you sort of zoom down to let's say a small village or a small taluka
And a small middle class family whether it's a joint family or a nuclear family The dynamics change because suddenly you have access to a satellite network outside of your context And that's powerful and we see it playing out every single day Thank you so much Thank you so much That was wonderful What a start to the episode Thank you Thank you so much Thank you so much Thank you Thank you My next guest is Aamir Jaleel Group CCO and Chairman Mullen Low Lintas Group Aamir joined Low Lintas in 2002 as Creative Director
He's built brands like Micromax and Havels from CCO He's conceived and led the journey of Tata T's Jagore movement It's a pleasure to have you Aamir Thank you Aamir you know this whole marriage between technology and marketing is a happy one or a sad one like I said depending on what day it is But there's also the consumer in the middle Yeah You know from where you sit Yeah That's the most important piece Yeah
Tell us a little bit about how the customer fits into this equation and whether technology really works for this person sitting in the middle that everybody is sort of trying to bridge Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah
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Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Aakash today will tell us how brands can drive higher customer lifetime values especially in the age of hyper consumer segmentation world you know tell us a little more about that ! Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah
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Snehal has many years of experience in marketing, customer growth, analytics. Prior to Housing.com, he's worked with ICICI Bank and other BFSI companies in various roles. Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah Yeah
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