Vivek Basrur
A verified inductee in the DMA Legends Hall of Fame historical registry.
The record
DMAasia archive material, preserved as the factual spine of this page.
Automated marketing can now trigger, personalise and optimise at speed. The direct-marketing craft most at risk is the discipline of knowing why the customer should respond at all.
Recognise work and people against a clear standard, then give that proof a format the market can discover, inspect and reshare.
Carry the standard forward
Reshare the record, contribute context or express interest in a jury or leadership role.
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