BrandMasters · Season 1 · Episode 14

Sunil Gupta

Managing Director and CEO · Avis India

  • BrandMasters
  • Avis India
  • Managing Director and CEO
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Creator posts, retail media and AI recommendations increasingly blur content and commerce. Trust depends on whether people can recognise influence and understand who benefits.

What is needed now

Make provenance visible and prove that usefulness survives full disclosure.

Next move

Open the BrandMasters record

Make provenance visible and prove that usefulness survives full disclosure.

Take the next step