BrandMasters · Season 1 · Episode 4

Prateek Chatterjee

Sr. Vice President, Corporate Communications & Marketing · NIIT

  • BrandMasters
  • NIIT
  • Sr. Vice President, Corporate Communications & Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

AI adoption has renewed transformation spending, but activity can still outrun customer value, workforce adoption and operating change.

What is needed now

Make outcomes and behaviours the Proof; give teams Access to the assumptions before they calcify.

Next move

Open the BrandMasters record

Make outcomes and behaviours the Proof; give teams Access to the assumptions before they calcify.

Take the next step