BrandMasters · Season 2 · Episode 14

Mohit Joshi

Managing Director – India, · Havas Media Group

  • BrandMasters
  • Havas Media Group
  • Managing Director – India,
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Connected TV, creators, retail media, search and algorithmic feeds now compete in one plan. More addressability can still produce duplicated reach and diluted attention.

What is needed now

Put planning assumptions before Proof and give teams Access to a shared view of the customer.

Next move

Open the BrandMasters record

Put planning assumptions before Proof and give teams Access to a shared view of the customer.

Take the next step