BrandMasters · Season 2 · Episode 5

Konia Khanna

Head of Marketing · Swarovski India Pvt Ltd

  • BrandMasters
  • Swarovski India Pvt Ltd
  • Head of Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Social commerce and synthetic imagery can scale aspiration instantly. Premium claims now meet public scrutiny around access, provenance, labour and environmental consequence.

What is needed now

Put the substance of inclusion and purpose before Proof, then lift the practice that carries it.

Next move

Open the BrandMasters record

Put the substance of inclusion and purpose before Proof, then lift the practice that carries it.

Take the next step