BrandMasters · Season 2 · Episode 5

Juhie Gorwara

Head Group Marketing · Philips

  • BrandMasters
  • Philips
  • Head Group Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Connected products, reviews and instant escalation expose mistakes before communications can contain them. Speed now raises the premium on product truth and recovery discipline.

What is needed now

Make learning and recovery part of Proof, then lift leaders who build for accountability.

Next move

Open the BrandMasters record

Make learning and recovery part of Proof, then lift leaders who build for accountability.

Take the next step