Jiten Mahendra
Senior Vice president Marketing · Max Fashion India
The record
HT Brand Leadership Series archive material, preserved as the factual spine of this page.
Discovery, trial, purchase and return now cross stores, apps, marketplaces and social commerce. Channel labels hide the friction created by disconnected inventory and incentives.
Prove continuity across the journey and bring channel owners into one Access room.
Open the BrandMasters record
Prove continuity across the journey and bring channel owners into one Access room.
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