BrandMasters · Season 1 · Episode 2

Himani Agrawal

Director - Integrated Marketing · Microsoft

  • BrandMasters
  • Microsoft
  • Director - Integrated Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Synthetic video, interactive search and creator participation have expanded how stories travel. The brand risk is mistaking format novelty for narrative consequence.

What is needed now

Put purpose, craft and business effect into one Proof frame; give the learning wider Access.

Next move

Open the BrandMasters record

Put purpose, craft and business effect into one Proof frame; give the learning wider Access.

Take the next step