BrandMasters · Season 1 · Episode 8

Balaji Vaidyanathan

Marketing Director, CEEMEA · Franklin Templeton Investments (ME) Limited

  • BrandMasters
  • Franklin Templeton Investments (ME) Limited
  • Marketing Director, CEEMEA
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Always-on performance marketing can optimise the next conversion while volatility exposes expectations set too casually. Suitability is now part of the brand experience.

What is needed now

Put expectation quality into Proof and convene a clearer industry standard for financial persuasion.

Next move

Open the BrandMasters record

Put expectation quality into Proof and convene a clearer industry standard for financial persuasion.

Take the next step