Asha Kharga
Chief Marketing Officer · Axis Bank
The record
HT Brand Leadership Series archive material, preserved as the factual spine of this page.
Fintech and embedded payments have reset expectations around speed and control. Campaign novelty now expires at the first confusing fee, decline or service handoff.
Judge the promise against the full customer journey and elevate work that changes category behaviour.
Open the BrandMasters record
Judge the promise against the full customer journey and elevate work that changes category behaviour.
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