BrandMasters · Season 1 · Episode 9

Amit Sarda

Managing Director · Soulflower

  • BrandMasters
  • Soulflower
  • Managing Director
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Commerce platforms can now optimise discovery, pricing and repeat prompts in real time. In wellness-led categories, growth is fragile when product evidence and permission lag behind targeting.

What is needed now

Bring the data-to-outcome chain into Proof and let practitioners inspect where insight changed value.

Next move

Open the BrandMasters record

Bring the data-to-outcome chain into Proof and let practitioners inspect where insight changed value.

Take the next step