BrandMasters · Season 1 · Episode 2

Amit Bajaj

Content Strategy - Lead · Nissan

  • BrandMasters
  • Nissan
  • Content Strategy - Lead
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Automotive discovery now moves through creators, owner communities, search and software demonstrations long before a showroom visit. Content can create consideration, but ownership exposes every inflated promise.

What is needed now

Connect the story to product Proof and open Access to the communities that validate it.

Next move

Open the BrandMasters record

Connect the story to product Proof and open Access to the communities that validate it.

Take the next step